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Ellie Goulding, Juice WRLD – Hate Me

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Juice WRLD – Hate Me
DIRECTOR: Saam Farahmand

Prod Co: DIVISION7
Founding Partner: Patrick Milling-Smith
Exec Producer: David Richards
Exec Producer: Kamila Prokop
Producer: Matt Day
DP: Pete Konczal
PD: Rob Ebeltoft
1st AD: Chris Bicknell
Wardrobe: Aeri Yun
Hair: Panos
Make-up: Lucy Wearing
VFX: Platige
Edit: Julia Knight, Speade
Color: Bryan Smaller, Company3

How has the success of “Hate Me” impacted the careers of Ellie Goulding and Juice WRLD?

Ellie Goulding, a multi-platinum British pop singer, has teamed up with the late American rapper Juice WRLD, to create a dynamic collaboration titled “Hate Me”. The song features Goulding’s signature haunting vocals with Juice WRLD’s emotive rapping that together create a powerful and relatable tale of heartbreak.

Released in June 2019, “Hate Me” has garnered over 300 million streams on Spotify alone in the year since its release. Produced by Jason Evigan, the song features a captivating blend of melodic beats and catchy hooks, meshed with Goulding and Juice WRLD’s emotive lyrics. The song follows a tumultuous relationship that ends with both Goulding and Juice WRLD questioning their decisions.

The song opens with Goulding’s striking vocals over a pulsating bassline, crafting a captivating first impression. Her lyrics convey the pain and uncertainty of a failed relationship, with lyrics like “Hate me, hate me, tell me how you hate me…Say you can’t stand me, but you know that you do”. Goulding’s haunting voice complements the emotion present in the lyrics, conveying the feeling that many can relate to when deep in the throes of heartbreak.

Juice WRLD then steps in with his own verse, adding another dimension to the song. His mournful tone juxtaposes Goulding’s more upbeat approach, crafting a stark contrast that blends perfectly. Lyrics like “Feelin’ like you’re never ever gonna find you another, like me. Tell me how you feelin’ when you’re out there sober” hit home, especially with Juice WRLD’s raw vulnerability in his delivery.

The song’s accompanying music video, directed by Saam Farahmand, is a visual feast, featuring striking imagery, bright colors, and contrasting environments, highlighting Goulding and Juice WRLD’s dual performances while also adding a storyline to the lyrics.

In conclusion, “Hate Me” is an impressive collaboration from two of music’s most popular artists from different genres. It’s a testament to Goulding’s ability to craft catchy and emotive melodies, paired with Juice WRLD’s unique vocal style, creating a memorable duet. The song showcases the complexity of a relationship that may end in heartbreak, but with an authentic and relatable approach, listeners can connect and find comfort in the lyrics. The success of “Hate Me” cemented not only the late rapper’s talent but also Goulding’s ability to deliver a compelling performance, which proves that the singer is here to stay.